Target Audience

Shot list

Unit 23 Final piece

Magazine

Video Games VLOG

In the questionnaire, I asked the following demographic questions which allowed me to understand my participants more about their gender,age and the area in which they are from. Over 60% percent of the participants were from ages 19 and plus and 40 percent were under 18. There were a mixture of both genders. I had gathered that the female audience thought that Call of Duty wasn’t a violent game which makes people respond to it more violently.

Notes for Vlog

For this part of the assignment I will be discussing a gaming platform that is rated for the age of 18. Call of duty was first released in 2003, but had many parents had complained that the game was too violent in terms of the shooting that occurs.  

When the target audience is engaged and has given their full attention, this is known as active, for example looking at my younger brother here who is 10 years old and plays Call of Duty often, he is actively aware of the online player killing another player and he receives a sense of achievement. A primary audience has to be the most active audience as a passive consumption, the primary audience has to be an active audience, because a passive consumption, me for example is when I am not fully engaged and am bored of the.

The hypodermic needle theory is a model used to leave a message on the audience it gives a strong influence to the audience in terms of showing the mass target audience what they want to see. For example, there is a zombie mode in the game which is based on shooting just the zombies, and you as a player you don’t have to shoot only the zombies but it’s a choice which is influenced by the game.

The uses of gratification theory are used to define what an audience looks for and wants in the game to keep them entertained. There are 5 needs the audience has in general, such as cognitive, effective, personal integrated, social integrated and tension free needs.

According to my survey I have gained positive and negative responses for the Call of Duty game. The male audience were more positive and active than the female audience, they were more negative and thought that the violence is bad for children from the ages 15 and under.

I would say that this is an Oppositional theory, which is when the consumers don’t agree with the messages which are being portrayed.

The effect debates mainly focuses in the negatives for example in gaming it is argued that the first person shooter time games have o increased over the years. The game basically consists of war, and shooting the enemy, this excites the reader when in real life it is morally wrong, and this creates a lot of distress for the younger audience and even though that the age rating is 18+ most of the players are younger than that. This is why this game causes these debates as younger audience plays this.

Moving on to the effect of advertising, it is very important as it increases the coverage to the pubic acknowledged. For an example, if call of duty campaigns and adverts were not created then some countries wouldn’t have heard of it.

Survey

Survey Report

Website Analysis

The selection of content of the overall website is black, red and white , which helps to target their audience to both male and female. The images are of film posters, this is a source of advertisement for the particular film, for  example, they have used a film poster at the top of the website, this automatically addresses the viewer on the film.  The construction of content is the navigation for the website, it is relatively easy to understand and easy to access. This is a key aspect as the users for this website are people of all ages looking to see a film. The anchorage makes the message for the audience more clear. For  example, it allows the view to be informed about what the website is. Code & Conventions such as the linguistic, visual and symbolic of any website is for adding website and security policies for the users, for example the websites cookies , this also allows the users to feel safer with their bookings.

Task 2

Synopsis

Audience Profiling

Final Production - SOCIAL CHALLENGE

Looking at all our previous mistakes and issues, we decided to try one final time without repeating the same mistakes. We set up the equipment, ready to start filming, however two of the camera men were absent and this was a serious problem, however we overcame this problem by using two cameras instead of three, this was still effective as the presenter of the show only had to look into one camera and middle camera was to stay put only focusing on one main shot.

As floor manager I had a mic which connected me to the control room so i could listen to the director (Dani) and overcome any issues that had been on the floor; with the actors or staff. I also needed to communicate with the director with the timings of when the lights and sound should begin or end. For example when taking breaks on the show; I needed to give a countdown so they were aware of the perfect timings. This was carried out effectively considering the shortage of staff.

Me and Keely addressed the following job role mistakes and then overcame them by her teleprompting and me with the signs ready to show to the audience. I gave a countdown to the crew on set and in the control room, which enabled them to start the show with a fantastic opening and an applause from the audience with music being in time. There were no delays with the sound and this was carried out effectively.

Coming towards the end of the show our audience was enthusiastic and engaged well within our production. The only thing that went wrong was that at times the presenters mic was making noise which disturbed the show a little, however we also overcame this problem with Keely fixing his mic during the break on the show.

First Live Production- Social Challenge

Today we presented our production; Social Challenge and were lucky enough to have a live audience. We began this production by setting up the equipment, such as IPad, tripods, tables, logo poster, IPad stands, chairs, mics, headphones and a teleprompter on the screen which helped the presenter with the script. We organised the chairs for the audience, and as they arrived we created two signs which said 'Applause' and 'Silence', these were shown to the audience in order for them to respond to it.

As floor manager I communicated with the Director (Dani) in the control room, this was essential for me to do as it was necessary for me to know what they wanted to happen on the set and it was my job to overcome any issues regarding my staff and production on the floor.

I was also teleprompting the script, this was done effectively. During the live recording there were some technical issues, this was the sound, some of the sound was not in time and this got the audience confused on whether to clap or not.
As floor manager it was my role to give the signs to the audience on whether to clap or not, however me and keely were confused on our roles and she displayed the signs to the audience instead of me.

It was hard for me to move as there were many wires on the floor which were hazardous and when teleprompting i was stuck in one space when this was also Keeley's role. When the live production came to an end there were obvious issues with the camera work and the shakiness of the footage; it was not clear and this is when we decided to do another live recording.

The audience feedback was poorly and we gained limited responses about our production, this gave as another excuse to try our live recording again; this time correcting all of our previous mistakes.

Logo-SOCIAL CHALLENGE

Final practice run through- SOCIAL CHALLENGE

The final practice run went extremely well, we allocated our roles within our groups and performed them to a professional standard. We set up our equipment, and were organised with our scripts and teleprompter on the TV screen for the host to look at.

One of our team members Chai-ann did not attend this final practice run, and her role was; teleprompter, as she was not in I covered for this role and managed both jobs which were floor manager and Teleprompter.

Overall the director in the control room and I worked well together and communicated well with the camera operators and everyone in the studio.

Third Practice Run- SOCIAL CHALLENGE

Today we had another practice run and this went fairly well, as the camera operators (Abigail, Timmy, keely) were prepared and had the correct equipment with the shooting script and headphones. This enabled them to hear what was goingon in the control room, and to hear the director (Dani) tell them what shots to carry out next. The actors were more aware of the concept of the game and engaged well within the activities. 

Dani began the show once she received the all clear from me though the mic system. My team in the control room, who i was communicating with, started the music with the lights which is being recorded separately on the mixing desk. Daai then told me and the camera operators for when to begin speaking.

Second practice run- SOCIAL CHALLENGE

The second practice run allowed us a s a team work collaboratively, we allocated our roles however there were technical difficulties that were an issue. For example the equipment, we will be needing 3 headphones and a forth iPad for the vision mixing.
The lighting and the sound is important as it needs to be in time with Tim who is the host, we will also need to arrange a TV set up for the background.
The shooting script was an issue as the camera operators were not prepared, however we managed to find the shot list which was an alternative to this situation.

Week10

Week 10 - 04/10/17 9:00am

This was our first time in the TV studio we practice our show. In the beginning we didn’t have the script and right papers so next week we must be prepared. Also everyone needs to know their roles and discuss with the group if you want to change it. As we had a issue with one of the crew member of a confusion of their role. Just a reminder of your job roles - However this is will but do discuss it with the group. Director -  Dani Vision Mixer - Berfin Floor Manager - Maarya Cam 1 - Timi Cam 2 (Main)- Vic Cam 3 - Abi Sound - Zak Lighting/ Teleprompter - Chai ann Tech/Monitor - Keeley

Practice Production- SOCIAL CHALLENGE

In this session we were shown 'MULTICAM REC' where there was a grid that showed us 3 cameras,
Those cameras were set up around the room and we could see the filming that was going on through the main camera using that app. The app allowed us to see 3 camera and 1 Visual Mixer display. 1 for a Teleprompter.

I gained a key understanding of how to setup the monitors and how everything on the app works. As the floor manager it is my role to get everything intact and make everyone prepared and ready for filming, i will need to understand how everything works in order to do my job correctly.
04/01/17

               

Practice production-Social Challenge

As a group we allocated our roles, firstly we set up the studio and equipment then I gathered our actors, props and put them in position providing them with the script and the iPad. Dani, Berfin, Keely and I explained the concept of the  Social Challenge game whilst Timi, Abigail, and victor set up the cameras.

We had a practice run where we all participated in our roles, mine being the floor manager and speaking with the people in the control room, who were Berin and Zak.

There were some problems that occurred when we had 2 people in our team arguing due to the fact that one person was not sure about their role, we dealt with this by doing a run through. The HDMI with the ipad is something that needs to be dealt with whether we edit in the footage after or allow the guest to plug it into their ipad.