Notes for Vlog

For this part of the assignment I will be discussing a gaming platform that is rated for the age of 18. Call of duty was first released in 2003, but had many parents had complained that the game was too violent in terms of the shooting that occurs.  

When the target audience is engaged and has given their full attention, this is known as active, for example looking at my younger brother here who is 10 years old and plays Call of Duty often, he is actively aware of the online player killing another player and he receives a sense of achievement. A primary audience has to be the most active audience as a passive consumption, the primary audience has to be an active audience, because a passive consumption, me for example is when I am not fully engaged and am bored of the.

The hypodermic needle theory is a model used to leave a message on the audience it gives a strong influence to the audience in terms of showing the mass target audience what they want to see. For example, there is a zombie mode in the game which is based on shooting just the zombies, and you as a player you don’t have to shoot only the zombies but it’s a choice which is influenced by the game.

The uses of gratification theory are used to define what an audience looks for and wants in the game to keep them entertained. There are 5 needs the audience has in general, such as cognitive, effective, personal integrated, social integrated and tension free needs.

According to my survey I have gained positive and negative responses for the Call of Duty game. The male audience were more positive and active than the female audience, they were more negative and thought that the violence is bad for children from the ages 15 and under.

I would say that this is an Oppositional theory, which is when the consumers don’t agree with the messages which are being portrayed.

The effect debates mainly focuses in the negatives for example in gaming it is argued that the first person shooter time games have o increased over the years. The game basically consists of war, and shooting the enemy, this excites the reader when in real life it is morally wrong, and this creates a lot of distress for the younger audience and even though that the age rating is 18+ most of the players are younger than that. This is why this game causes these debates as younger audience plays this.

Moving on to the effect of advertising, it is very important as it increases the coverage to the pubic acknowledged. For an example, if call of duty campaigns and adverts were not created then some countries wouldn’t have heard of it.