Target Audience

Shot list

Unit 23 Final piece

Magazine

Video Games VLOG

In the questionnaire, I asked the following demographic questions which allowed me to understand my participants more about their gender,age and the area in which they are from. Over 60% percent of the participants were from ages 19 and plus and 40 percent were under 18. There were a mixture of both genders. I had gathered that the female audience thought that Call of Duty wasn’t a violent game which makes people respond to it more violently.

Notes for Vlog

For this part of the assignment I will be discussing a gaming platform that is rated for the age of 18. Call of duty was first released in 2003, but had many parents had complained that the game was too violent in terms of the shooting that occurs.  

When the target audience is engaged and has given their full attention, this is known as active, for example looking at my younger brother here who is 10 years old and plays Call of Duty often, he is actively aware of the online player killing another player and he receives a sense of achievement. A primary audience has to be the most active audience as a passive consumption, the primary audience has to be an active audience, because a passive consumption, me for example is when I am not fully engaged and am bored of the.

The hypodermic needle theory is a model used to leave a message on the audience it gives a strong influence to the audience in terms of showing the mass target audience what they want to see. For example, there is a zombie mode in the game which is based on shooting just the zombies, and you as a player you don’t have to shoot only the zombies but it’s a choice which is influenced by the game.

The uses of gratification theory are used to define what an audience looks for and wants in the game to keep them entertained. There are 5 needs the audience has in general, such as cognitive, effective, personal integrated, social integrated and tension free needs.

According to my survey I have gained positive and negative responses for the Call of Duty game. The male audience were more positive and active than the female audience, they were more negative and thought that the violence is bad for children from the ages 15 and under.

I would say that this is an Oppositional theory, which is when the consumers don’t agree with the messages which are being portrayed.

The effect debates mainly focuses in the negatives for example in gaming it is argued that the first person shooter time games have o increased over the years. The game basically consists of war, and shooting the enemy, this excites the reader when in real life it is morally wrong, and this creates a lot of distress for the younger audience and even though that the age rating is 18+ most of the players are younger than that. This is why this game causes these debates as younger audience plays this.

Moving on to the effect of advertising, it is very important as it increases the coverage to the pubic acknowledged. For an example, if call of duty campaigns and adverts were not created then some countries wouldn’t have heard of it.

Survey

Survey Report

Website Analysis

The selection of content of the overall website is black, red and white , which helps to target their audience to both male and female. The images are of film posters, this is a source of advertisement for the particular film, for  example, they have used a film poster at the top of the website, this automatically addresses the viewer on the film.  The construction of content is the navigation for the website, it is relatively easy to understand and easy to access. This is a key aspect as the users for this website are people of all ages looking to see a film. The anchorage makes the message for the audience more clear. For  example, it allows the view to be informed about what the website is. Code & Conventions such as the linguistic, visual and symbolic of any website is for adding website and security policies for the users, for example the websites cookies , this also allows the users to feel safer with their bookings.

Task 2

Synopsis

Audience Profiling

Final Production - SOCIAL CHALLENGE

Looking at all our previous mistakes and issues, we decided to try one final time without repeating the same mistakes. We set up the equipment, ready to start filming, however two of the camera men were absent and this was a serious problem, however we overcame this problem by using two cameras instead of three, this was still effective as the presenter of the show only had to look into one camera and middle camera was to stay put only focusing on one main shot.

As floor manager I had a mic which connected me to the control room so i could listen to the director (Dani) and overcome any issues that had been on the floor; with the actors or staff. I also needed to communicate with the director with the timings of when the lights and sound should begin or end. For example when taking breaks on the show; I needed to give a countdown so they were aware of the perfect timings. This was carried out effectively considering the shortage of staff.

Me and Keely addressed the following job role mistakes and then overcame them by her teleprompting and me with the signs ready to show to the audience. I gave a countdown to the crew on set and in the control room, which enabled them to start the show with a fantastic opening and an applause from the audience with music being in time. There were no delays with the sound and this was carried out effectively.

Coming towards the end of the show our audience was enthusiastic and engaged well within our production. The only thing that went wrong was that at times the presenters mic was making noise which disturbed the show a little, however we also overcame this problem with Keely fixing his mic during the break on the show.